My experience working in the internet marketing industry tells most projects with perseverance and tweaks to adapt has grown and gained value over the years. Many businesses with short term strategy or less desire to fight the challenges give up and don’t make it to future years.

Incremental Progress is our key terms for following a model in making optimization a priority across various aspects of our businesses and projects. With a day to day advancement, as a result of research, analysis, and improvement, we can learn and customize the future releases of our products, services, and practically anything we do.

With the ability of integrations on internet, we are just left with imagination and learning on easiest way to get good data in front of us. Getting meaningful metrics in our reports is the first step in making informed decision toward ROI.

The limitations on developing success in internet marketing are two parts, knowledge and time. Knowledge comes from learnings in past and with the experience of successes and failure, experts can cut through much of the step by step optimizations.

Expert vs Less Expert Growth (Theoretical)

This graph is theoretical to demonstrate the growth of a DIY approach vs. an expert approach to demonstrate the idea visually. Both hiring experts DYI and approaches would most likely result in growing, in comparison to no progress due to lack of information, resources and basically not doing what needs to be done during the course of time.

We all knew what we have learned and some wish we knew things earlier. Of course with a collaborative consulting from access to multiple experts, we will have more inputs to make decisions that will save time.

The goal for incremental progress model in digital marketing is to keep making small changes to learn, apply and gain make their marketing goals.

How to make incremental progress from our digital marketing efforts?

  1. Working on a mission with a deadline. Each month, have a set of things to accomplish, the goal is to get things done while managing various aspects of a project or more projects at times. Making incremental progress means we touch on our regular priorities without offsetting them to future or procrastination.
  2. Setting up Key Performance Indicators or KPIs. We want to know what is valued to us and be able to measure our progress if it’s progress upward or downward, that’s important! All metrics may not be known when starting a project, with experience and continued analysis more key metrics become evident.
  3. Getting reports easy and often. With the impact of marketing and the cost of time and resources, it’s important to get good data in front of us and the ability to make tweaks to optimize results. Running an Ad campaign may sound profitable, but always misses opportunities or real information on how the campaign has performed.
  4. Get Hands-on. Hiring a full-service marketing service may be very costly and cause SMBs and startups to fall behind from marketing proactively. Most successful business owners we’ve seen have gained the knowledge and understand their online markets by applying and working closely with their teams.
  5. Teamwork. Most of our successful projects are done with a team. Working with a team is not only a luxury of more brains or labour onboard that’s key but the teamwork of two or more people will result in getting one thing done as we move the tasks hands in hand, there’s great power in doing our part of a job with our best ability and focus in comparison to when we have to do it all.

With these 5 hints, gathering a budget and time to work on incremental marketing optimizations will result in a compound growth of businesses.

We have been working with nonprofits since the early days at Noble Pixels and we have come a long way. We are pleased to have the support of some of the most amazing nonprofits and our ability to continually serve them with our best skills and experiences. 

Many nonprofits follow their amazing journies without a digital marketing team onboard that is understandable for nature and resources a nonprofit has to sustain its commitment. However, the lack of experienced digital marketing and development staff will often result in affecting a gap in technology and underutilizing this needed area of marketing.  

We are offering consulting services and within the first hour of the call, we are examining the technology surface of a nonprofit organization and followup with our study, research and the gaps we discovered. 

Our team is available to support various types of design, development and internet marketing projects. Within the nonprofit projects, we have worked on 

  • Donation Forms Design and Development
  • Donation Backend System Design and Development
  • Email Marketing Campaign Development and Execution
  • Lead Nurture Flow and Drip-Program setup 
  • Impact Measurement and reports

Imagine what you could do with $10,000 USD of in-kind advertising every month from AdWords, an online advertising solution from Google

That’s what Google says on their Google Grant for non-profits page. They suggest that you could hire more volunteers, attract more donations and share your cause with the world.

 

Web development and Search Engine Marketing team-up for non-profits.

There are no doubts about how having a website can help non-profits organizations with their communications. Spreading the word, reaching potential partners and telling the story of those who are in need of help, whether it’s at home or abroad.

Over the course of the years, we’ve worked with several non-profits, all of which had a website and several communication channels like Social media — generally, twitter and Facebook, often Instagram. Very often these websites are informative, and even when they are well made, they could be improved in terms of SEO, online marketing, dashboards and automatization of processes. But this is where the cost explodes. Hiring an SEO team, developers to build complex applications to run events or manage volunteers, integrate with CRM, report data, advertise, adds up to amounts that are hard to allocate.

One of the ways to deal with these essential tools is to plan different development phases. The problem? Search Engine Marketing such as Adwords is generally at the last step.

Not with Google Grant for Nonprofits.

 

What is Google Grant for Non-profits?

In 2014 TechSoup and Google brought the program to Canada. Thanks to them, now Canadian registered charities, Canadian federal nonprofits, and Canadian provincial nonprofits can apply to get a $10,000 Adwords grant to spend every month, plus free tools and premium features for Youtube.

How google grant can help non profit in canada

Above all the excitement, this program has many advantages:

  1. It drives traffic to your organization’s website. A lot.
  2. More traffic means more donations. You can now build your organization faster than ever.
  3. By spreading the word, you have much more chances to get the interest of volunteers and sponsors.
  4. With the appropriate tools (like Google Analytics) you can track what are the best keywords for your organization and build a better Information architecture.
  5. It helps you cut in IT expenses.

Remember that the Grant doesn’t allow you to do exactly what you want in your Adwords account, there are some limitations. (source Google)

  • Your ads will be entirely text-based (no videos or images).
  • They’ll appear only on Google search results pages, in positions below the ads of paying advertisers.
  • All campaigns must be keyword-targeted.
  • Your maximum cost-per-click (CPC) will be $2.00 USD.
  • You’ll receive $10,000 USD (up to $40,000 USD for Grantspro participants) of in kind AdWords advertising each month.

 

What else is included in the grant?

youtube premium feature with google grant for non profit

On top of the Adwords grant, here is what you can get:

  • Free access to the Google suite (Gmail, Drive, Documents, Spreadsheets, Presentations, Surveys, Calendar and Sites)
  • Premium access to Youtube
  • Free license for Google Earth Pro

 

The conditions to be eligible to google Grants

Google specifies that all the grantees must meet certain criteria to qualify and keep that qualification active. See if you’re eligible by visiting Google eligibility page.

Once you know, you’ll need a TechSoup account. TechSoup is a program from the Centre for Social Innovation, a non-profit coworking space dedicated to helping people who change the world.

Here is how to register to TechSoup. Note that it generally takes around 7 to 10 days to be registered.

When you’re done, it’s time to apply to Google Grant.

 

Apply to Google Grant:

First, you’ll need to create or login to your Google account.

Then you need to certify that:

google grant member application certitifcation

Once that’s done, enter your TechSoup token:

techsoup token for google grant

Once you’re done, select your organization and complete your profile to finish your application.

 

You got the Grant, what now?

You’ve been approved, congrats! You now have to choose the right Ad Program. If you want to control all the aspect of the SEM campaign, choose AdWords. If not, pick AdWords Express.

Set up your account, start working on your campaigns and submit your account for review.

In case you need to learn how to use Google AdWords, here is what you need to know about online marketing:

 

 

A few things to keep in mind when setting up your Adwords campaign with Google Grant

Due to the nature of the Adwords account, you might have to set up things slightly differently.

  • Don’t submit your billing information
  • Don’t include the display network. Ads are text only.
  • The email you use has to be tied to your organization. Don’t use a personal email.
  • Follow Google’s recommendation. Apply. Wait. Get approved. Set up Adwords. Submit. Wait. Get approved.
  • Don’t give up! If nothing happens in weeks, email Google or re-submit your application.

Good luck!

In the last 10 years, I’ve heard many stories about the future of SEO. Now it is time to ask ourselves, isn’t it simply, honesty?

Some awesome teams like MOZ and Searchengineland try hard not to sacrifice content over sensationalism, and that’s what make them stay around. And somehow, these teams strategy is like SEO itself, focusing on relevancy, greatly organized content, education, and transparency.

Beware of sensationalism

The future of seo

I have a tendency to generally stay away from sensationalism. My greatest challenge these days is to filter my Twitter feed to remove all the “5 things you didn’t know about” and “what you’re about to read will change the way you see […] forever”.

I’ve always believed in honesty over tricks, long term over short term profits, and in a world where everyone has been put in competition with anyone, and even with themselves, it’s been pretty tough to stick with my principles.

The beautiful part of SEO nowadays: Honesty has become the best strategy.

Not because an ethical battle has been won, but simply because the search algorithm has evolved this way.

Some SEO predictions

SEO predictionsThe Nostradamus part in all of us has a tendency to try and predict the future. After all, isn’t it what I’m doing with this article? But like with any predictions, it’s important to not blindly follow them. Here are predictions I heard in the last 10 years that were supposed to happen “next year”:

  1. Bing is gonna be the real deal in 2011
  2. QR codes will be everywhere before the end of the year 2011
  3. Google instant preview is here to stay in 2011
  4. Social Media Optimization is the way to go to improve rankings in 2011
  5. Mobile apps will beat Mobile websites in 2012
  6. Website speed is the key for 2012
  7. Websites without a mobile version will die in 2013

It’s important to understand that I don’t necessarily agree or disagree with these predictions, but none of them really happened the way they said they would. It’s never black and white, and predicitons should show tendencies, no more.

The infamous one: SEO is dead

SEO is dead

This one likes to stick around. Every Halloween the fear for the living dead SEO specialists is back.

Apart from being the same old clickbait, this prediction seems to have some believers. Every year some people predicted the death of SEO. What they should have said really was that a way of doing SEO was not recommended anymore.

You can read this great article about the many deaths of SEO over history.

But the truth is as long as there are Search Engines there will be SEO. Because the Search Engines are algorithms, we can optimize our websites to get better rankings, explore opportunities, make our brand look better, help users find our content…

Working with website owners?

Search Engines are not much different nowadays. They simply have fewer flaws.

Google has always tried to satisfy users, and the only way for the giant search engine to do so is to offer the best results. Think about it; millions of links for each query and Google has to pick 3 of them… not only to please the whole world but also to please you, personally.Education in SEO

What better way of doing that than by controlling how websites are optimized?

That’s what Google decided in 2009 when they shared their SEO recommendations with web developers. They gave up the key to their algorithm, with the risk of helping spammers and black hat SEO. But what happened is really the opposite, they helped website owners getting ranked for what they are worth.

It took years to become mainstream, but it looks like now it quite is. Education has paid off.

Forget about old-school SEO

In SEO, the term old-school generally has a negative connotation. It brings back the time where cheap tricks had an impact on search results. People were not even known as SEO specialist, but more as that nerd guy that can help your website rank first for $10,000.

Some of their techniques were considered very bad (like writing keywords in the same color as the background), and some were considered fine, like paying to get a thousand backlinks.

You can read the awesome White Friday about the old school SEO practices that don’t work anymore by Rand to understand why these practices don’t work anymore.

In case you don’t have time to read his article now, here is what I retained:
forget about old school seo

  • Don’t over-optimize your content, unless you want to look sketchy, or spammy. There was a time when it was worth it but this time is over. What you risk now is getting bad CTR and thus, bad rankings.
  • Heavy use of anchor text internally. Well, that’s pretty much the same idea: it’s spammy.
  • Pages for every keyword variant. This one is not really spammy, but it still is not very… natural. would you incorporate ten synonyms of the same keyword in a well-done information architecture? probably not.
  • Most Directories and paid links.
  • Microsites, subdomains, and separate domains for same audience or topic target
  • Sketchy domain matching keywords, something like dentisttoronto.com instead of the actual name of the dentist.

The list goes on and shows what most SEOs used to do, not only black or gray hat SEO.

What it tells us is that we’re heading in a certain direction, and it’s pretty clear:

Honesty will lead you much further than any SEO technique you could think of.

Why do you need the services of an SEO expert then?

Why do you need the services of a Community manager, you know Social Media right? Why do you need a copywriter? You can write your own story… You can hire an SEO expert to worry about everything Search Engines related so you can have more time to worry about your business. Plus there are still finally so many things an SEO can help you with:

  • Information Architecture for both humans and robots
  • Quality of code
  • Quality of copy
  • Looking for topics that interest your audience
  • Understanding how your brand is seen by robots
  • Help you understand your website

In a more poetic way:

An SEO expert can help your website finds its place in the digital world.

Bonus chapter: RankBrain, Google’s IA

Google fabulous rankbrain and seoTo finish this article I want to talk to you about RankBrain, Google’s IA that helps the algorithm deliver better results. Basically, from what Google says and what we assume, it’s designed to understand what people are looking for exactly. After all, when we search for stuff, we don’t always type in the best query.

I could search for “pizza” but what I really mean is “I’m hungry, show me pizza around me”. And Google will show you a map with pizza around as well as articles like “the 10 best pizza place in Toronto”, and wait, just in case, the search engine will also show you a quick link to the pizza (dish) in case that’s what you actually meant. If you click on it, the page will adapt and show you images of pizza along with nutritional facts, and also suggest looking for burgers, or pizza dough… It knows what you need, and helps you get it faster.

You can read the awesome article from Searchengineland about Rankbrain to get more information and start freaking out at how smart Google is.

Thanks for reading!

Google Analytics have a special place in my heart because it has helped me recognize and fix my mistakes for many years. That’s why I make sure every website we launch is fully ready to collect data.

Unfortunately, not that many developers, web agencies or website owners place Analytics set-up on their priority when launching a website. And it’s completely fair, after all, they have so many things to worry about. The only problem is, after a few months when someone on their team (SEO, CRO, Marketing, dev, business and so on) want to check the data, they realize that they all that time the website didn’t track goals, events, search… sometimes they don’t even have any Google Analytics at all.

Months of data lost.

So I thought that if we could make a simple step by step checklist detailed enough we could help web workers make sure that each and every website collects the data they need.

The Timeless Google Analytics Checklist

  1. First of all, make sure the tracking Code is set properly.
    If you want, you can simply set up a new Google Analytics account, and paste the tracking code in your header or footer. The script looks like this:Google Analytics tracking code

    If you need more information on setting up the tracking code click here.

  2. Include the tracking code in every page: stand-alone pages, different templates, forms, anything that doesn’t use the header or footer where the main tracking code is.
  3. Subdomain and cross-domain. If you use sub-domains or multiple domains you can easily track them with Google Analytics in the same property. Find out how to configure Google Analytics for subdomains and cross-domains.
  4. Create a second view or profile. Google Analytics collects data for each profile/view differently. So if you make a mistake in your settings, you might lose data. Always keep a default view with everything, just in case. It’s like working in a lab and keeping a control sample. To create a new view simply go to Admin > View > Add new view. We will assume from here that all the changes you’re making are in the newly created view.add a view in google Analytics
  5. Exclude your IP from the tracking. You don’t want your data to interfere with the real visitors data. Here is how to do it.
  6. Sync Google Seach Console with Google Analytics. Somewhat easy. The idea is to make sure that you can get all the data from Google Search Console transferred to your Analytics account. You will then get access to some very useful features:google analytics search consoleYou can learn more about linking Search Console to your GA if you’re not sure how it works.
  7. Link Adwords and Analytics if you have any Adwords campaign running or plan to run any. Here is how to do it.
  8. Enable Demographics if you’re interested in Audience data. If your website has enough traffic, it could be quite useful. Just remember that the data is not very accurate since it’s based on the user’s browser history and social media profiles (like Google Plus). Also, visitors under 18 are not represented, they are mixed with the rest. But it can still be a great way to A/B test, segmentation, and remarketing. Read more here.
  9. Enable Site Search. If you have a Search field anywhere on your website, enable site search. Go to Admin > View Settings > Enable Site Search and specify what are the parameters.Google Analytics enable search settingsThe parameter, or query, depends completely on your search system. If you pass the query in the URL like this “mysite.com/search.php?q=keyword” then you can simply specify the q as the parameter. If you use a plugin, for example, you can use a custom javascript code to make sure the parameter is passed to Google like this:

    Custom javascript code for site parameter Google Analytics

  10. Enable Benchmark. This is another underestimated feature in Google Analytics. Basically, you agree to anonymously share your data with your Industry, and in return, you can compare your results with them. Pretty cool eh? here is how to do it.
  11. Speed sample. If you don’t change that value, GA will test the speed of your site once every blue moon. If your traffic is high it’s OK, but if your traffic is under 100 visits/day, you might want to collect more samples. For this you must change your tracking code to this:site sample rate Google Analytics
  12. E-Commerce Tracking (if relevant). There is so much to say about tracking E-com with Analytics that I recommend you read this great article by SEMRush about it.
  13. If you’re like me, you’ll want to set up Goals to try and put a number on your actual goals. It could be every time a visitor subscribe to your service, clicks on your phone number, or buy a product. Goals are powerful and are based on two different tracking systems.
    • Destination page: Ideal with conversion funnels for E-commerce (e.g. cart > checkout > thank you).
    • Event-based: A user clicked on the Call Us Button. More common but requires setting up Events.
  14. Event Tracking. Time-consuming and sometimes tedious but oh! so powerful. You can track any interaction a user has with your website. Probably requires some javascript knowledge. here is a complete guide to Event tracking in GA.
  15. Marketing Campaigns. Even if your campaign provider tracks data, you want to make sure you have your own website tracking system. Basically, you create a link that contains data for a specific campaign and everytime user use that link to go to your website they will fall under the campaign name in Google Analytics. You will need Google URL Builder to build your campaigns URL.
  16. Filter Spammers to keep your data as clean as possible (hint:it will never be 100% accurate). We follow this very useful article to filter spam.
  17. Weather Conditions. What? Well, this one is for fun. But it could actually be helpful. With GA you can tell what’s your website’s conversion rate based on day and time, source and location. That’s great, but maybe you should add the weather to it. What if a rainy day happens to have twice as many conversions? Here is how to do it.
  18. Update your Privacy Policy depending on your country’s regulations to make sure your users know how much data you’re collecting and for what purposes.

I hope you enjoyed that Google Analytics Checklist and that it will help you collect useful data to make your website even better!

If I missed anything don’t hesitate to contact me at anthony(at)noblepixels.ca to let me know.

CRO is the most efficient way to transform visitors into customers. It simply makes sure that your potential clients have the best possible experience on your website no matter who they are, and what technology they use.

Companies typically spend $92 to bring customers to their site, but only $1 to convert them. – (Source: Eisenberg Holdings)

How does Conversion Rate Work?

cro services

1. Tracking your goals

The first step of a Conversion rate Optimization Service is to understand your goals. What do you sell? Is it a product, a service? Do you wish to engage more visitors? Get more donations? Our job is to translate your business needs into something tangible that can be digitally developed.

cro tools

2. Keep the best, fix the rest

By using some of the most efficient tools to analyze your website a CRO specialist is able to understand what could be improved. Working closely with you and your creative team, they’ll run large scale tests to make sure you only implement what works. Collect, Think, Act.

cro services canada

3. Exploring more opportunities

When your Return on Investment is good, nothing can stop you from exploring new markets, new audience, new opportunities. You can always count on your CRO expert for helping you and your new projects.

What is Conversion Rate Optimization (C.R.O.)?

Wikipedia says that: “In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers or more generally, take any desired action on a webpage.”

cro toronto

 

Why Should you care about CRO?

You don’t necessarily have to. For example, if your website is purely informative you should worry about

User Experience (UX), Information Architecture (IA), Search Engine Optimization (SEO), Web Accessibility (no abbreviation for this one!), and any other strategy that ensures your website delivers it’s message.

Let’s say your website offers great content and you want users to donate to your charity, contact you about their project, or buy your product. Yeah, those are goals. Maybe you want visitors to like you on facebook? You got it…
All these are goals and they have a Conversion Rate you can optimize.

how to cro

 

Is it a new Internet fad?

Not really. Conversion Rate Optimization got popular in the late 2000’s when the online competition became too strong.
Everyone wanted a piece of the internet cake and it lead to a high level of competition where improving a website’s marketing became the difference between failure and success.

It’s not new. CRO is based on Direct Response Marketing, a marketing method invented a century ago. Like Direct Response Marketing, CRO follows the path: Track, Test, Improve. Direct Response Marketing also used A/B testing, response tracking and audience testing.

Ok, so how do I do CRO?

Great! Let’s move forward.
The first step of Conversion Rate Optimization is to define your goals.
If you are working with an ecommerce site your goal should be to sell more products.
If you have a great blog, you probably want visitors to subscribe to your newsletter or like your Facebook page.
If you are a professional baker you probably want people to book your services for their birthday party next month… Examples are endless.

cro direct response marketing

 

You probably also want to create micro goals.

Your main goal is called the Macro Goal, but it’s not the only one. Your website probably also has a lot of smaller goals that are very important to you. For example, let’s say that you invested time and money in an awesome new video you put on the website then you probably want to know how many people are watching it. We are going to track it.

If your video helps your visitors it is possible that it will lead to a more conversions of your macro goal and that’s good for you.

Collect. Analyse. Think.

cro services analyticsYou’ve heard about Google Analytics haven’t you?
You know that it’s great to track a lot of data and apparently everyone uses it. Good news, it is great! Bad news, everyone uses it.
Google Analytics will help you track your goals, see where your customers drop-off, and fix it.

 

Let’s change everything!

Hey there! It’s exciting but let’s take some time to think and test. Your ideas are probably awesome, but nothing proves that they will lead to more conversions.
Even a brand new design doesn’t guarantee a better conversion rate. Maybe your users loved your old design.

When we do CRO for our clients we analyse every channel, we do user profiling, we build hypotheses on how to simplify the conversion funnel, we connect it with our clients’ Social media campaigns, SEO and SEM…

We understand the data first.

Now we create hypotheses.

And we test them.
We have great tools to test these ideas. If they work and actually help your conversion volume, we implement them on your website.
It’s simple right?

Well it’s rarely that simple, but every hypothesis and every test helps your business a lot and ultimately leads to your success.

conversion rate optimization noble pixels

 

CRO works better with SEO.

What we realized here is that very often our clients need better SEO and CRO, so we created a way to interlink them into a more global strategy named CVO. Conversion Volume Optimization.
At the end of the day, whether you have an ecommerce or a corporate site, what matters is your conversion volume.

We are in Toronto.

We are CRO specialists based in Toronto and we can help you improve your conversions.

Contact us to learn more about what CRO can do for your business.

Sources: Wikipedia, images: gratisography.com

Search Engine Optimization (SEO)

How many times have you heard about SEO?

If you have a website, you’ve probably heard about Search Engine Optimization or SEO. It is in broad terms, the art of making a website rank higher in Search Engine Result Pages (SERP). If you wonder whether or not your website needs SEO, don’t. Every site needs it. The questions to ask yourself is why, how and what?

Why SEO?

Let’s start with the basics. When you get a website, you put content online. That content has a certain value for visitors: it is relevant to some topics, or in other terms, keywords.
That relevant content is somewhere in the gigantic internet, and without any other website linking to it, its value is lost.

Good news! Search engines and yourself have the same goal: offer great content to anyone looking for it.
Put yourself in Google shoes for a second here (that sentence makes my coworkers laugh really hard). If you can’t offer the most relevant content for any given search, your loyal users might be frustrated and start using another search engine.

The reason behind any SEO approach is to help search engines understand your website and link to it. We call that “indexing” a website.

SEO for business

Ok, so putting content out there for users is great, but you have a business to run and you probably want to attract customers. Lots of customers.
Well, you’re not the only one. Your competitors are already out there, and they are not excited about having more competition. They might even be watching you to make sure they stay ahead.

How to do SEO?

The first quality of any SEO expert is to be realistic. If someone tells you that they can get your website to rank first on 100 highly competitive keywords in less than two months for only a thousand dollars, run from them. They either lie or do voodoo.

Keep in mind that you will only ever rank on keywords that you have content for.

Take this page for example. It is targeting the keyword “SEO Ontario“. I’m not hoping to get this page first on Google for the keywords “Search Engine Optimization” or “SEO Toronto”. I’m only focusing on the keyword “SEO Ontario“, and even for that one, I know this page won’t rank first. If it gets #5 I’ll be satisfied. It’s my goal for that keyword.

If your goal is actually to be first on a highly competitive keyword get ready to invest a lot of energy in it. It’s almost like landing your dream job, it will happen if you’re committed, hardworking and going in the right direction.

What is on-site SEO?

By now I’m sure that you have a great sense of what SEO is. Let’s then dig deeper in the three major areas of it: on-site SEO, off-site SEO, and local SEO.

So the first one we are going to talk about is on-site SEO. It is the most important part of the work and it is actually quite simple to understand.
Remember when we talked about what search engines want? Well, you’re gonna give it to them.
A lot of developers don’t really follow search engines recommendations and that’s a shame because it’s quite simple and doesn’t take that much time:

  • Focus on 1 keyword on each page
  • Keep your code clean and easy to understand for robots (i.e. make sure you don’t forget all the meta tags, the alt tags, etc…)
  • Don’t cheat, don’t stuff keywords
  • Send your content map to search engines
  • Don’t let the search engine do the crawling work, help them by fixing 404s, create redirections, etc…
  • And much more.

What is off-site SEO?

If your SEO expert has done his or her job perfectly, you will already get good results. However, you might not reach your objectives.
The reason being that search engines now understand what your content is, but they still don’t know if they can trust it. After all, when linking to you they put their reputation on the line and nothing guarantees your content is actually relevant.
That is why you need other experts in your field to endorse your content. How? by linking to it. It’s named link building and it’s probably the hardest and longest aspect of SEO.

What is local SEO?

Local SEO is not per se a different area of work, but it is so specific that I want to talk about it in a separate section.
Local SEO is about ranking for an array of services or products in a geographically limited area: Bucher Toronto, hairdresser GTA, sushi Queen st, web development studio Toronto, SEO Ontario

How is it different from regular SEO you will ask? Well, the logic of it is the same. Tell Google what you do exactly, where to find you, how to reach you and at what time.
There is more, you can get ratings on Google map, get listed in yelp, have some special content for your local pages on your website, etc…

Remember: be clear and honest with search engines, don’t be greedy with keywords and show everyone the great quality of your products.

SEO for e-commerce

Here at Noble Pixels, we have a great experience with e-commerce and SEO. We know that without great qualified traffic you will always depend on paid per click and advertising to make sales.
Althought E-commerce websites are huge and contain great content it is hard to get them to rank well. Many reasons for this:

  • The competition is very hard. Big online shops are investing a lot in SEO and they will not be ok with losing their rank
  • Ecomms are dynamic, often built with CMS, and offer technical limitations hard to overcome.
  • Duplicate content. Most of the shop out there selling product X often copy the catalog description to use as their own product description.
  • And much more…

You will need to invest a lot of energy and resources to overcome all these difficulties. The outcome is definitely worth it, since you’ll have tons of potential customers for free.

SEO challenges

You might be thinking that anyone can do SEO, your web team maybe? Well yes and no. Yes, because it’s mostly a matter of making search engines life easier and no, for a lot of other reasons:

  • First, because competition never stops trying. Plus, they probably use the same tactics, so you’ll need to be smarter.
  • Secondly, search engines are complex and no one knows exactly how they work.
  • Then, because a mistake can have terrible consequences. One of our clients told us recently about how a single mistake got them to lose 90% of their organic traffic.
  • And finally because it takes a great deal of realism to admit that your rankings and/or your website are not as good as you think. An expert will transform problems into opportunities to pursue.

Being first

And remaining first.
Also requires work. You’ll need to keep up with the great content, and get detailed reports about how you and your competitors are doing.

SEO works better with CRO.

If you’re still reading, congrats! you’ve done it! You now understand what to do with your SEO needs.

Keep in mind that getting more traffic is great, but at the end of the day, converting visitors into customers is your main goal. You can read (if you still can) our article about conversion rate optimization (CRO).

We are in Toronto, Ontario.

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Contact us to learn more about how to get to the top.