Website Launch Checklist & SEO Matters

This list was originally gathered by Anthony Roffidal, our information architect and SEO specialist for instructing our internal team for launching new websites.

Step 1: General

  • Robots.txt
  • Adding Analytics tracking code
  • Implementing all tracking events on CTA and in nav (optional)
  • Url rewriting to strip off www
  • sitemap.xml
  • Crawl website to make sure no link is broken
  • minify css and js (optional)
  • Favicon
  • Htaccess speed tips
  • 404 (UX tips: search/ fix URL/ sitemap/ Homepage)
  • Accessibility check
  • SSL / https

Step 2: On page SEO

  • Meta title
  • Meta description and keywords
  • Canonical
  • Make sure there are no coding errors
  • Add microformat/ microdata
  • add alt text to images and links
  • respect the hierarchy of <h1> → <h6> and <strong>
  • Make sure no link is broken

Step 3: After launch

  • Ownership of both websites (www and non-www) on webmaster tools
  • select preferred domain on WT
  • Adding sitemap.xml to google, then select fetch as Google, submit to indexation.
  • Linking Analytics to WT
  • Enable Google search console
  • Enable All Analytics features
  • MOZ Campaign (optional)

Website Launch Checklist & SEO Matters