Website Launch Checklist & SEO Matters

This list was originally gathered by Anthony Roffidal, our information architect and SEO specialist for instructing our internal team for launching new websites.

Step 1: General

  • Robots.txt
  • Adding Analytics tracking code
  • Implementing all tracking events on CTA and in nav (optional)
  • Url rewriting to strip off www
  • sitemap.xml
  • Crawl website to make sure no link is broken
  • minify css and js (optional)
  • Favicon
  • Htaccess speed tips
  • 404 (UX tips: search/ fix URL/ sitemap/ Homepage)
  • Accessibility check
  • SSL / https

Step 2: On page SEO

  • Meta title
  • Meta description and keywords
  • Canonical
  • Make sure there are no coding errors
  • Add microformat/ microdata
  • add alt text to images and links
  • respect the hierarchy of <h1> → <h6> and <strong>
  • Make sure no link is broken

Step 3: After launch

  • Ownership of both websites (www and non www) on webmaster tools
  • select preferred domain on WT
  • Adding sitemap.xml to google, then select fetch as google, submit to indexation.
  • Linking Analytics to WT
  • Enable Google search console
  • Enable All Analytics features
  • MOZ Campaign (optional)


Port Author


majid

Majid is a Project Manager and web enthusiast! He has been part of making some world changing applications like this and had performed in few roles as Web Designer, Web Developer, Tech manager and System Architect.
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