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Website Launch Checklist & SEO Matters

This list was originally gathered by Anthony Roffidal, our information architect and SEO specialist for instructing our internal team for launching new websites.

Step 1: General

• Robots.txt
• Adding Analytics tracking code
• Implementing all tracking events on CTA and in nav (optional)
• Url rewriting to strip off www
• sitemap.xml
• Crawl website to make sure no link is broken
• minify css and js (optional)
• Favicon
• Htaccess speed tips
• 404 (UX tips: search/ fix URL/ sitemap/ Homepage)
• Accessibility check
• SSL / https

Step 2: On page SEO

• Meta title
• Meta description and keywords
• Canonical
• Make sure there are no coding errors
• Add microformat/ microdata
• add alt text to images and links
• respect the hierarchy of <h1> → <h6> and <strong>
• Make sure no link is broken

Step 3: After launch

• Ownership of both websites (www and non www) on webmaster tools
• select preferred domain on WT
• Adding sitemap.xml to google, then select fetch as google, submit to indexation.
• Linking Analytics to WT
• Enable Google search console
• Enable All Analytics features
• MOZ Campaign (optional)