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Website Launch Checklist & SEO Matters

This list was originally gathered by Anthony Roffidal, our information architect and SEO specialist for instructing our internal team for launching new websites. Step 1: General Robots.txt Adding Analytics tracking code Implementing all tracking events on CTA and in nav (optional) Url rewriting to strip off www sitemap.xml Crawl website to make sure no link […]

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SEO: What if the future was Honesty?

In the last 10 years, I’ve heard many stories about the future of SEO. Now it is time to ask ourselves, isn’t it simply, honesty? Some awesome teams like MOZ and Searchengineland try hard not to sacrifice content over sensationalism, and that’s what make them stay around. And somehow, these teams strategy is like SEO itself, […]

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Website redesign: Improve your website without losing any traffic

Interestingly enough, many web development companies don’t differentiate website redesign from building a new website from scratch. Well, it is different, and for many business owners and managers, it’s one of the biggest decision they’ll make in years. Should I revamp my website completely since I know it is a bit dated? What if I lose my […]

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The top 10 SEO mistakes web developers make

As a web developer and an SEO specialist at the same time I find myself¬†conflicted many times between both hats. As a web developer I care about clean code and easy ways to create new content, and as an SEO guy, I’m obsessed with the way Google indexes my website, internal linking, breadcrumbs and alt […]

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top seo mistakes

How fixing keyword cannibalism will improve your website’s ranking

After a few years of working in various areas of web development, SEO and web design, there is one thing I’ve heard a lot: cannibalism. Even though I’m sure people love to talk about ethnology; in most cases, I was listening to classic SEO language, whether it is to make one’s look brighter, or to […]

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fixing keyword cannibalism

How to make sure your Online Shop will succeed

Welcome, and thank you for reading this guide on how to start an e-commerce website. How many of us have thought about starting our own online shop? How awesome would it be to work from home every day? How helpful would this e-commerce¬†website be to our local shop? Imagine the money coming in 24/7, all […]

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ecommerce rules

What is CRO and why it is not just a buzz word.

What is Conversion Rate Optimization (C.R.O.)? Wikipedia says that: “In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers or more generally, take any desired action on a webpage.”   Why Should you care about CRO? You don’t necessarily […]

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Search Engine Optimization, Start with Why.

If you have a website, you’ve probably heard about Search Engine Optimization or SEO. It is in broad terms, the art of making a website rank higher in Search Engine Result Pages (SERP). If you wonder whether or not your website needs SEO, don’t. Every site needs it. The questions to ask yourself is why, how and what?

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